Welcome to STEELCUT GROUNDWORK- designed for florists, by florists
COVID was rough. Wedding work came to a standstill but we knew that as soon as the pandemic was over, weddings would be back in abundance. So we spent that year developing PDFs for our own team to use - “cheat sheets” that dive into the mechanics and philosophy behind some of our most sought after designs. There are two different series:
The BASICS modules are a great tool for beginning florists- we use this in our studio to share with new hires to give them a crash course into the small but still important tasks they might be assigned during their first season on the job- things like boutonnieres, prepping a vessel, and the flow of a wedding day. These are sold as one comprehensive packet.
The ADVANCED modules break down more complex designs like flower towers, round arbors, and upgardens, and are perfect for florists with established businesses. You can purchase them as a bundle for cost efficiency, or you can purchase them individually to get the knowledge you need for specific designs.